Speymalt Whisky Distributors have said that the release of the world’s oldest and most expensive malt has raised the global awareness of their company.
The Elgin-based firm recently released The 70-year-old Glenlivet, priced at £13,000 for a 70cl decanter, as part of their strategy to boost export sales, says The Herald.
The 70-year-old Glenlivet was released last week as a addition to the firm’s Generations range and leads on from the success of the 70-year-old Mortlach.
The malt, which was distilled in 1938 and retailed at £10,000 price tag for the 70cl decanter and £2500 for 20cl sold out within two weeks to whisky collectors across the globe upon its release last year.
Gordon & MacPhail director Michael Urquhart said: “Within minutes of Mortlach’s launch last year, inquiries from throughout the world came flooding in.
“Although the Mortlach yielded only 54 full-size and 162 small decanters, it wasn’t so much about the money it made. It was more about raising awareness of Gordon & MacPhail around the world and we seem to have succeeded.
“Export sales have increased by £1.8 million from £3.2m to £5m so an increase of just over 50%.”
He added: “There is a unique provenance and outstanding quality to the 70-year-old Glenlivet, and we hope for the same kind of success. Like the Mortlach, we expect the Glenlivet to continue to raise our international profile.”