World’s most expensive whisky boosts export sales

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Export boost

Speymalt Whisky Distributors have said that the release of the world’s oldest and most expensive malt has raised the global awareness of their company.

The Elgin-based firm recently released The 70-year-old Glenlivet, priced at £13,000 for a 70cl decanter, as part of their strategy to boost export sales, says The Herald.

The 70-year-old Glenlivet was released last week as a addition to the firm’s Generations range and leads on from the success of the 70-year-old Mortlach.

The malt, which was distilled in 1938 and retailed at £10,000 price tag for the 70cl decanter and £2500 for 20cl sold out within two weeks to whisky collectors across the globe upon its release last year.

Gordon & MacPhail director Michael Urquhart said: “Within minutes of Mortlach’s launch last year, inquiries from throughout the world came flooding in.

“Although the Mortlach yielded only 54 full-size and 162 small decanters, it wasn’t so much about the money it made. It was more about raising awareness of Gordon & MacPhail around the world and we seem to have succeeded.

“Export sales have increased by £1.8 million from £3.2m to £5m so an increase of just over 50%.”

He added: “There is a unique provenance and outstanding quality to the 70-year-old Glenlivet, and we hope for the same kind of success. Like the Mortlach, we expect the Glenlivet to continue to raise our international profile.”

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