Whisky Gift Set specialists The Whisky Tasting Company are targeting independent merchants with their new range of premium tasting sets.
With over 100 whiskies, including many old and rare single malts, each merchant can create their own range of bespoke gift sets. And with a choice of either three or five whiskies per set plus tasting cards and a tasting mat, they can be based on specific budgets.
In particular, the newly released smaller sets enable super-premium malts to be accessible at an affordable price.
The company is focusing on small and medium sized merchants who share an interest in promoting quality independent brands.
Owner and managing director Colin Sinclair said “There is huge consumer interest in premium and rare whisky, and our unique concept makes these available in an educational way that appeals to whisky enthusiasts as well as the gift market.”
“We offer something special which the merchant can design themselves that is found no-where else. It also allows retailers to supply their customers full-sized bottles should they enjoy the tastings.”