The Macallan enlarges Masters of Photography

The Macallan is expanding its Masters of Photography initiative and has appointed a global PR agency to take it forward. The distiller has been running the project for the last four years to build the brand globally by combining the worlds of whisky and photography. The latest stage sees the appointment of Talk PR to […]

Midsummer bike ride on the Whisky Trail

The Speyside Whisky Trail is going to be the backdrop to a new sportive, or mass meet, in the world of road cycling this summer. On June 24, hundreds of cyclists will set out from Elgin on a journey that will take them past many of the region’s famous distilleries, including Glenfiddich, Glenlivet and The […]

Rare Macallan malts snapped up in Hong Kong

A number of bottles of rare, and expensive, single malt from The Macallan sold at Hong Kong Airport at the end of last year, as part of a promotion between parent cmpany The Edrington Group and travel retailer Sky Connection. According to the Moodie Report, a bottle of The Macallan Fine and Rare 1949 sold […]

Whiskies go under the hammer for more than £90k

The most recent sale of rare and exclusive whiskies at Glasgow’s McTear’s auction house saw more than £90,000 change hands for bottles of amber nectar. The total was generated from 500 lots, including classic examples of The Macallan, Highland Park and Laphroaig, which attracted huge interest and big prices – with a rare 1951 Macallan […]

Albert Watson’s Macallan on show in Hong Kong

The Macallan Masters of Photography: Albert Watson Edition exhibition went on show on June 23 at Club Lusitano in Hong Kong. After the success of the Masters of Photography series by Rankin, The Macallan commissioned Watson to trace the making of the sherry casks used to age Macallan from the woods of Spain to their […]

The Macallan Visitor Centre wins Five-Star award

The Macallan Visitor Centre in Speyside has been awarded the prestigious five-star rating from VisitScotland’s quality assurance scheme, confirming the distillery as a world-class destination. The annual review by VisitScotland consists of unannounced visits by an auditor who assesses core areas covering all aspects which have an impact on a customer’s visit, including: promotional literature; […]

The Macallan overtakes Glenfiddich in Korea

The Macallan has overtaken Glenfiddich as the biggest selling single malt whisky in South Korea, according to industry figures released by the Korea Herald. Sales of the Macallan grew 10.5 percentage points to 46.2% to exceed Glenfiddich’s share by 8.7%. Glenfiddich, the world’s top-selling single malt whisky, saw its share drop by 12.7 percent points […]

The Macallan hosts tutored tasting in the US

The Macallan has hosted a series of events in Boston USA to educate the American public, and media, about their whiskies. Hosted by brand ambassadors Randolph Adams and Charlie Whitfield, the series of tutored tastings allowed consumers the chance to try out the Macallan 10, 12, 15, 17 and 18 year old single malts. As […]

The Macallan launches special edition in Korea

The Macallan single malt whisky from Speyside is launching a special edition in Korea which aims to “generate chemistry between whisky and the legendary photographer Albert Watson”, says a report. A spokesperson for the brand said: “The project is aimed at providing customers with value beyond liquor. “Watson has been one of the world’s most […]

The Macallan announces Royal Wedding commemorative edition

The Macallan have announced that it is to release a special whisky to commemorate the royal wedding on April 29th. The brand will release a special limited edition of 1000 bottles, says The Drum. Designer David Holmes has been commissioned to create the label and packaging design for the commemorative edition. The design incorporates a […]