Former Ambassador, David Frost, To Lead The Scotch Whisky Association

The Scotch Whisky Association has appointed a new chief executive as Gavin Hewitt prepares to step down after ten years in charge. David Frost, a senior civil servant in UK trade policy, will take over from Hewitt on 2 January, the SWA said today (16 September). Frost is a former UK ambassador to Denmark and […]

2011 sees record Scotch whisky exports

Figures released today by the Scotch Whisky Association (SWA) show that exports of Scotch whisky grew by 23% to reach a record £4.23bn in 2011. In addition, exports to the USA broke the £600m mark for the first time, with £645.9m of Scotch landing on American shores last year. Brazil saw the highest growth by […]

SWA challenge Westminster minimum price plans

The Scotch Whisky Association (SWA) has written to the Prime Minister in opposition to plans for a minimum per-unit alcohol price in its response to UK Government plans. The SWA has consistently opposed the plans at the Scottish Parliament and has maintained its stance now that Westminster is due to consider a similar bill. The […]

Scotch Whisky Experience gets £1m makeover

The Scotch Whisky Experience is to invest £1m in renovating it’s onsite whisky shop, following a £3 million refurbishment of the main attraction. The new set-up in the store will aim to provide a more user-friendly experience, as well as dispel some of the myths surrounding Scotland’s national drink. All the bottlings carried by the […]

Scottish Secretary praises UK export plan’s benefits for whisky industry

Scottish Secretary, Michael Moore MP, has backed the UK Government’s drive to boost British food and drink exports. The export action plan by Defra (The Department for Environment Food and Rural Affairs ) is designed to boost the economy by encouraging increased exports to growing markets such as China and India. Trade bodies, including the […]

Trading standards officers seize fake Scotch in Kent

Trading standards officers working for Medway Council in Kent seized 180 bottles of fake Scotch whisky last month, reports the BBC. The bottles were labelled as “Granton Scotch Whisky” despite having been made in Italy. Under UK and EU law, only whisky made in Scotland can be sold as Scotch. Trading standards officers were working […]

SWA confident whisky demand will not outstrip supply

The continuing success of Scotch whisky in developing markets has seen some commentators suggest that the increasing demand for malt whisky will result in shortages of supply. The Scottish whisky industry saw exports increase by 23% over the last 12 months and now generates £125 a second for the UK balance of payments. But the […]

Distillers gather in Edinburgh

Top Scotch whisky-makers will gather at the Scotch Whisky Experience at the end of the month for the attraction’s Distillers’ Fair. On 29 and 30 December, visitors to the attraction on Edinburgh’s Royal Mile will have the opportunity to meet the distillers behind some of Scotland’s iconic whisky brands, reports Entry to the Distillers’ […]

SWA slams alcohol-free “whisky”

This month, US company ArKay Beverages have launched its alcohol-free, whisky-flavoured drink, which has seen it referred to as “Halal whisky” in the press. In a press release, the Scotch Whisky Association (SWA) has spoken out against the product, declaring such marketing as illegal. The release reads: “ArKay’s promotional claim that the product is a […]

“Mad Men effect” boosts whisky sales

It seems that its not just demand for premium product that is boosting whisky sales worldwide – but retro-tv is responsible too. According to new research, television series such as Mad Men, The Hour and Life on Mars, set in the 50s and 60s, which feature the characters drinking whisky have also helped to boost […]

Scotch whisky industry emphasises commitment to environment

The Scotch Whisky Association (SWA) has emphasised “environmental excellence” as a key consideration in the industry’s investment decisions to ensure sustainability and long-term competitiveness. At last week’s Worldwide Distilled Spirits Conference 2011 in Glasgow, the SWA also called for government action to underpin distillers’ green commitments. As demand for Scotch whisky grows across the world, […]