Busa Wine & Spirits in Woburn, Massachusetts, is offering patrons the chance to try a selection from the Johnnie Walker range of deluxe blended …
Johnnie Walker Double Black launches in the UK
After a successful roll-out in the States, Diageo has launched its Johnnie Walker Double Black in the UK. As well as in-store tastings for …
Diageo post 9% growth in first quarter sales
Drinks giant Diageo has posted an increase in turnover of 9% for Q1, aided by strong whisky sales in key markets. The distiller saw …
Blended Scotch looks upmarket to boost US sales
Falling sales in the USA for blended Scotch whisky has seen marketers look to boost sales through upmarket branding and premium blends, reports the …
Johnnie Walker bets twice on black
Johnnie Walker, the world’s best selling whisky, has released a new limited edition of it’s black label – Johnnie Walker Double Black. Previously only …