Dewar’s launch new bar at Kuala Lumpur International Airport 2

Working in close partnership with duty free operator Eraman (owned by Malaysia Airports Holdings Berhad), Bacardi Global Travel Retail introduces Bar Metropole, an intriguing new Dewar’s destination bar at Kuala Lumpur International Airport 2, Malaysia, adapting the creative themes of the successful John Dewar & Sons Fine Scotch Whisky Emporium. Bacardi sponsored the design and […]

Dewar’s launch new campaign in the US

Dewar’s Blended Scotch whisky, the world’s most awarded Scotch and the number-one selling premium blended Scotch whisky in the United States, announces a break from the tired conventions of the category for the launch of its new campaign – “Dewar’s: The Drinking Man’s Scotch.” The tweed and tradition that dominate Scotch whisky will be subverted […]

Dewar’s extends TED partnership

Dewar’s Scotch whisky have announced a 3-year estension of their partnership with TED, the non-profit organisation dedicated to “Ideas Worth Spreading”. The announcement follows a successful collaboration with TEDGlobal in 2011 and TED 2012 earlier this year, and the new partnership will officially kick off with the TEDGlobal conference in Edinburgh later this year. The […]

Dewar’s announces sponsorship of TED 2012

Dewar’s Scotch Whisky has announced a partnership with TED – the global thinktank dedicated to “Ideas Worth Spreading” – for their 2012 conference.. The conference, in Long Beach, California , runs from 27 February to 2 March will include Reid Hoffman, co-founder of Linked-In, and Andrew Stanton, writer of the Toy Story movies among the […]

Dewar’s World of Whisky seeks new visitor centre manager

John Dewar & Sons Ltd are advertising for a new Visitor Centre Manager at the ancestral home of their brand, Dewar’s World of Whisky. Currently undergoing extensive refurbishment, Dewar’s World of Whisky is a 5-star visitor attraction in Aberfeldy, Perthshire. According to the job advertisement, the new centre manager will oversee the centre’s day to […]

Dewar’s Scotch Whisky produce designer “brown paper bag”

Over in the States, Dewar’s Scotch Whisky have come up with an upmarket twist to the brown paper bag used to take home spirits from the local store. The whisky company commissioned top designer Thom Browne to design them a chic version of the ubiquitous bag. Browne, best known for his minimalist design suits and […]

Blended Scotch looks upmarket to boost US sales

Falling sales in the USA for blended Scotch whisky has seen marketers look to boost sales through upmarket branding and premium blends, reports the Shanken News Daily. While single malts have seen increasing sales growth, standard blends (between $15 and $22 a bottle) have fallen by 5% and budget brands (below $15) by 4% a […]

Dewar’s strengthens TED Partnership

Dewar’s Scotch Whisky is building on its association with TED, the “organisation devoted to ideas worth spreading”, by supporting the TEDxMIA conference in Miami Beach, Florida. In July, Dewar’s was one of the sponsors of TEDGlobal, held in Edinburgh for the first time. The whisky maker commissioned artist Hugh MacLeod to create insightful illustrations each […]

Dewar’s starts ‘gold rush’ in Delhi Duty Free

Travellers through terminal 3 at IGI Airport in Delhi are being given the chance to win real gold thanks to Dewar’s Whisky. Delhi Duty Free, in association with Dewars, are giving international travellers the chance to win 10 gramme gold coins or even a fifty gramme gold bar when buying Dewar’s, reports India Info Online. […]