SWA unveils new chairman

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Scottish Whisky Association

Scottish Whisky Association

The Scotch Whisky Association (SWA) has revealed Edrington chief executive Ian Curle as its new chair.

Curle takes over from departing chairman Paul Walsh, the chief executive of Diageo, who has been in the post for four years.

Curle has been with The Edrington Group – producer of The Famous Grouse – since 1986 and chief executive since 2004.

In an SWA statement, he said: “I am delighted to be taking over as chairman of the SWA at a time when the Scotch whisky industry is in confident mood.

“Scotch whisky is an iconic product and it will continue to be a prime asset and export for Scotland and the UK. I’ll work to protect the integrity of Scotch whisky across the globe and to advance its export success.

“With the support of governments at home and abroad to achieve fairer taxation and reduction of trade barriers, the industry can reach even higher levels. The European Union is vital to this work.”

Walsh will remain on the board of the SWA while Pierre Pringuet, global chief executive of Pernod Ricard, will be vice-chairman.

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