SWA confident whisky demand will not outstrip supply

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The continuing success of Scotch whisky in developing markets has seen some commentators suggest that the increasing demand for malt whisky will result in shortages of supply.

The Scottish whisky industry saw exports increase by 23% over the last 12 months and now generates £125 a second for the UK balance of payments.

But the Scotch Whisky Association (SWA) is keen to downplay rumours about a pending supply shortage.

The SWA’s Rosemary Gallagher was quoted by Sky News’ website as saying: “Companies have seen this demand coming and have planned ahead. Scottish whisky, by its very nature, is a long term industry. So companies have invested £1bn in infrastructure in the last five years, expanding distilleries and opening new warehouses, so we’re geared up for demand.

“There could be a risk of supply if demand continues at this level but we really don”t see that happening. Emerging markets will tend to slow down, growth will stabilise. We don’t see them decreasing demand, it will be more steady demand in those markets.”

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