Worldwide success for Spirit of Speyside Whisky Festival as it welcomes 37 different countries to the party. The event continues to grow as a global phenomenon with visitors taking part in the five-day celebration of Scotland’s national drink.
As the curtain fell on the 2017 event, organisers have revealed that bookings came from a total of 37 different countries around the world, making it one of the best on record in terms of international festival-goers.
Visitors from key markets including Europe and North America came in large numbers, but were joined by whisky fans from nations including Venezuela, Korea and Japan.
Data about the Festival, which came to a close yesterday (Monday, May 1), will be analysed over the coming weeks but organisers are confident that it will be one of the best attended on record. It follows a record breaking start to ticket sales in February, when 85 events were sold out in the first 24 hours and £99,000 worth of tickets were sold in just 60 minutes.
The Spirit of Speyside Whisky Festival, which has been taking place over the May Day bank holiday weekend for the past 18 years, comprised almost 500 events right across the region – recognised as the spiritual home of Scotch whisky due to the high concentration of distilleries.
Festival chairman James Campbell says, “It has been an incredibly busy five days on Speyside and the feedback we have received from visitors has been phenomenal. Newcomers have told us they cannot believe the scale and variety of the Festival, while repeat visitors have said they have been spoiled for choice in terms of the quality of events on the programme.”