Singleton of Glen Ord shines in Asia-Pacific

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Singleton of Glen Ord

Singleton of Glen Ord

Diageo’s Singleton of Glen Ord single malt is the fastest growing malt in terms of sales in the Asia Pacific region, reports the Whisky for Everyone blog.

In 2010, the Black Isle whisky increased sales by 40% in the region, with particular growth in the key markets of Taiwan and Singapore.

Category Director Mark Sandys said: “We were confident from the outset that The Singleton of Glen Ord would be very well received in this vibrant and fast-growing region.

“Our consumers tell us that it’s the taste of The Singleton that appeals strongly to them, plus the strikingly elegant style and presentation”.

Diageo have recently added 15 and 18 year old expressions to their range.

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