Scotch Whisky Experience gets £1m makeover

Whisky Drinker Trade News Leave a Comment

The Scotch Whisky Experience is to invest £1m in renovating it’s onsite whisky shop, following a £3 million refurbishment of the main attraction.

The new set-up in the store will aim to provide a more user-friendly experience, as well as dispel some of the myths surrounding Scotland’s national drink. All the bottlings carried by the shop have been re-categorized and the store has also introduced interactive, self-service facilities alongside the more traditional expert advisors.

The shop is also looking to attract further overseas customers from expanding markets by increasing the number of languages used in its features to 20 – including Arabic, Korean, Hungarian and Brazilian.

Director and general manager, Susan Morrison, said in a press release: “Creating such a special shop is the next step in the complete refurbishment of our historic building, bringing the retail experience right up to date. By using a customer-focused approach we will make choosing the right whisky a breeze, matching brands to individual tastes and flavours.

“The new shop brings something different to the Royal Mile and will be a destination in itself with unique bottles on display, our interactive flavour map, expert staff- all built around the expertise and quality for which we are recognised.”

The project is being undertaken by designers, Bright 3D, and Edinburgh-based woodcraft specialist, Laurence McIntosh, and is due for completion in March 2012.

Leave a Reply

Your email address will not be published. Required fields are marked *