Scotch Whisky Association backs WWF Earth Hour

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Distillers back climate change initiative.

The Scotch Whisky Association has announced that it is backing the WWF’s Earth Hour initiative.

The trade body supports the initiative to highlight the significance of climate change and wants distillers and whisky drinkers to switch off power for an hour at 8.30pm on March 26.

Eco-friendly staff at The Deanston distillery have confirmed that they will be switching off their power.

Distillery manager Callum Fraser told Off Licence News: “As a global industry, it is important we do our bit all year round, not just for one day a year.

“Deanston has been generating its own hydro-electric power since 1966.
“The excess is sold back to the National Grid, so you could say we know a thing or two about being eco-friendly.”

Dr Richard Dixon, director of WWF Scotland said: “It is great to see a product so identifiable with Scotland getting into the “spirit” of WWF’s Earth Hour.

“Receiving the backing of our national drink will help put Scotland on the global Earth Hour map.

“We are working hard to make this year’s switch off the biggest and best yet and we are encouraging everyone, from large businesses to individuals to take part.”

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