The Macallan has been showing off the latest of its Masters of Photography series at this year’s designjunction, a design and branding show at London’s Sorting Office.
The Macallan Masters of Photography series: Annie Leibowitz edition, which features pictures of Trainspotting and Grey’s Anatomy star Keving McKidd, was the star of the Macallan’s Masterclass which ran to some 5,500 people over the five days of the event.
In addition, each of those attending were invited to sample The Macallan Gold, the brand’s latest expression and the first of the “no age statement” 1824 series.
Peter Sandstrom, of distributors Maxxium UK, said in a press release: “Those attending designjunction had a natural affiliation with design and photography, making it an ideal platform to allow us to build our brand further.
“We want to reach out to both existing Macallan fans and also new consumers who share our passion for art and photography, but who may not be familiar with our single malt whisky. designjunction provided us with the perfect opportunity to do this.
“It was also another great way to give people a chance to see for themselves our superb collaboration with Annie Leibovitz, which has global appeal, learn more and be inspired by our Masters of Photography series.”