Chivas Brothers’ regional vice president Peter Prentice has said that Koreans and Scots share a “brotherhood”.
Prentice told the JoongAng Daily that he believes that Korean drinkers love their whisky as much as the Scots.
He told the newspaper: “When Colin Scott, the master blender of Chivas Brothers, is blending whiskey, he will mix whiskey with water 50-50 at room temperature to get the perfect flavor.
“He would smell it, because the nose is the key – and that’s actually the way we usually drink whisky in Scotland.
“A lot of people say that it’s wrong to add water to scotch whisky, but in Scotland we’ve got a pretty open mind to how we drink whisky.
“We even have a drink of whiskey, hot toddy, that’s very popular in the wintertime – whiskey, hot water, lemon and honey.”
He added: “But Koreans appear to drink Scotch neat more often. I think Koreans and Scots are both excellent drinkers.
“We both drink to enjoy, and I think drinking in both countries is about friendship, being together, brotherhood.”