At last a great reason to spend more time in an airport – Johnnie Walker have set-out to transform the travel experience at Schiphol Airport, Amsterdam, with the development of a tasting house, open to all passengers passing through Lounge 2.
Passengers will now be welcomed into Europe’s first Johnnie Walker House – a luxury Scotch Whisky embassy launched by Diageo Global Travel together with Schiphol Airport Retail. Travellers will be able to chat to knowledgeable whisky ambassadors taking you on a multi-sensory journey, all cocooned in a luxurious and sumptuously designed gallery and private bar.
Doug Bagley, Managing Director, Diageo Global Travel and Middle East, said: “Over the past few years, we’ve had exceptional success and fantastic consumer feedback from our Johnnie Walker House openings in airports across Asia. Now we are bringing this unique experience to Europe for the first time, and we’re confident it will similarly surprise and delight consumers in this market. Our aim is to immerse visitors in something totally different from the norm in travel retail, giving them an exclusive insight into the Johnnie Walker story and access to some of the world’s finest Scotch Whiskies.”
Built over two stories, the Johnnie Walker House Amsterdam Airport Schiphol features copper, water, barley, peat and oak in its design, immersing travellers in a part gallery, part museum experience which encapsulates the rich history of the whisky making experience. Key features include a ‘whisky constellation wall’ dedicated to the Johnnie Walker art of blending, and providing a comprehensive index for Single Malt Scotch Whiskies and a ‘flavour wall’ showcasing the meeting of science and art in the blending process.
Guests also have the opportunity to purchase select tasting sessions in the private, luxury bar and lounge on the 1st floor, open year-round to Johnnie Walker House members, and purchase Johnnie Walker House exclusive products available nowhere else.