Jameson sales grow 15% in 12 months

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Jameson Whiskey

Jameson Whiskey

Pernod Ricard’s flagship Irish whiskey brand, Jameson, saw volumes grow by 15% in the year to the end of June 2012.

Already the world’s biggest-selling Irish whiskey, Jameson shipped nearly four million cases during the year and saw sales value grow 18 per cent over the same period.

Sales in the USA, the biggest market for Irish whiskey, grew by 29% in what was otherwise a slow year for spirit sales, reported the Irish Times.

In the home market, which saw a further shift from the on-trade to drinking at home, the company expressed concerns over Irish Government plans to further limit what events alcohol brands could sponsor.

Chair and CEO, Anna Malmhake, said: “I would urge the Government not to take any legislative actions regarding event sponsorship which would jeopardise this positive and much-needed stimulus for domestic growth and recovery.”

As well as production, the distillers provide opportunities and employment in the tourism sector with footfall at their visitor centres in Cork and Dublin up 13% in the first half of 2012.

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