Jameson Irish Whiskey is rolling out it’s limited edition St Patrick’s Day bottle to more than 30 markets this year, including the US, New Zealand, Russia and Spain.
The design of the bottle, by acclaimed Irish designer Paul Daly, is based on the ancient Book of Kells and first appeared in 2011.
News site voxy.co.nz quotes Daly as saying: “As an Irishman who has spent much of his life living abroad, the opportunity to fuse my interests in Irish culture with art and a truly Irish brand like Jameson, was an opportunity I couldn’t refuse.
“Saint Patrick’s Day is always a fun-filled celebration of the Irish, and it was a great experience creating something that drinkers around the world could enjoy on the big day.”
The Irish whiskey brand is also planning festivities around the world with its Jameson Global St Patrick’s Day Global Party campaign.