Pernod Ricard’s Irish whiskey brand Jameson is to offer on pack prizes in a tie up with new spy thriller The Bourne Legacy.
In conjunction with the film’s UK premiers in August, Jameson will be offering 1,000 cinema passes to the Cineworld chain for purchasers of special promotional stock.
In addition, one lucky winner will be off to New York where they will receive special “secret agent” training and visit some of the locations for the new movie, which stars Jeremy Renner.
Off Licence News quoted marketing director Patrick Venning as saying: “We know that film resonates strongly with our key Jameson consumers and we have continued to build on this platform through a number of engaging brand initiatives; from the Jameson Cult Film Club and our on-going sponsorship of the Empire Awards, through to our on-pack promotions.
“The Bourne series is an incredibly successful enterprise and we’re thrilled to be partnering with Universal Pictures to offer this exclusive and exciting promotion to off-trade consumers.”