Oregon-based Hood River Distillers, best known for Pendleton Whisky, are attempting to tap into the growing appetite in the States for flavoured whisky with the launch of their SinFire Cinnamon Whisky.
“Flavored whisky continues to be a growing category in the spirits market, and our experience and success with Canadian whiskies makes this a natural endeavor for us,” said Ronald Dodge, Hood River Distillers president and CEO.
“With the development of SinFire Cinnamon Whisky, our goal is to offer our distributors, on and off-premise partners a great-tasting, flavored whisky, at a great value.”
According to the company’s release, SinFire is targeted at men and women aged 21-40 and “combines the smooth, rich notes of a good, balanced whisky and warm, spicy-sweet cinnamon flavors”. The “limitless serving options” the company recommends include hot or cold; straight up or on the rocks; and in old or new cocktail recipes.
SinFire Cinnamon Whisky is available for national distribution from February 2012, and will retail for approximately $16.99 (750 ml). For more information visit www.hrdspirits.com.