The whisky company commissioned top designer Thom Browne to design them a chic version of the ubiquitous bag.
Browne, best known for his minimalist design suits and accessories, has produced the designer bags in his signature grey, according to haute-living.com.
He told the site: “I wanted to bring my signature aesthetic to the project, elevating the traditional liquor store ‘brown’ bag into a fashionable tote that bears my label.”
The bags, branded with both Dewar’s and Browne’s labels, will come with bottles of Dewar’s 12-year-old expression in high-end stores in New York, Chicago and Miami.