Working in close partnership with duty free operator Eraman (owned by Malaysia Airports Holdings Berhad), Bacardi Global Travel Retail introduces Bar Metropole, an intriguing new Dewar’s destination bar at Kuala Lumpur International Airport 2, Malaysia, adapting the creative themes of the successful John Dewar & Sons Fine Scotch Whisky Emporium.
Bacardi sponsored the design and build of the bar, featuring natural woods and contemporary copper fixtures, in-bar displays and wall fixtures to share elements of the Dewar’s story, giving customers a taste of the brand’s heritage and meticulous production process. A contemporary edge is added with intriguing on-bar, glass-domed vapour machines that transform Dewar’s premium blends and single malts into liquid vapour to provide an extraordinary multi-sensory experience, enabling customers discover the aromatic personality of the Dewar’s range.
Zulhikam Ahmad, Malaysia Airports (Niaga) General Manager, adds: “We are delighted to host the world’s first Dewar’s bar atKuala Lumpur International Airport 2. Celebrating our 25th anniversary this year we are determined to offer travellers exciting new experiences across the airport and this innovative bar will attract passengers to spend more time at the airport, giving them an original and memorable place to enjoy a Dewar’s whisky before they fly.”