Dewar’s announces sponsorship of TED 2012

Trade News

Dewars 18 Years Old

Dewar’s Scotch Whisky has announced a partnership with TED – the global thinktank dedicated to “Ideas Worth Spreading” – for their 2012 conference..

The conference, in Long Beach, California , runs from 27 February to 2 March will include Reid Hoffman, co-founder of Linked-In, and Andrew Stanton, writer of the Toy Story movies among the list of speakers.

For 2012, Dewar’s are sponsoring the “Dewar’s Hub” at the TED conference. According to their press release, this is “a revolutionary interactive experience that distills and visualizes real time conversations from Twitter.

“Attendees will be able to explore different themes and conversation strands by tweeting to the installation, or alternatively– they will be able to also navigate, filter and influence the visualization using motion detection. People around the world can also tweet requests to receive automated Twitpics displaying the discussions around their chosen topic.”

Join the conversation on Twitter @dewarshub and on Facebook, http://www.facebook.com/dewars.

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