Crown Royal: another branch to the family tree

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Crown Royal added another branch to the family tree with the announcement of the brand’s first foray into the rapidly growing flavored whisky category – Crown Royal Maple Finished. Inspired by the heritage and authenticity of the maple tree, Crown Royal Maple Finished begins with the legendary taste of Crown Royal whisky. The liquid then incorporates a touch of natural maple flavor achieved through a proprietary maple toasted oak finishing process for added smoothness.

A unique offering to the expanding whisky category , Crown Royal Maple Finished is made with the perfect balance of whisky and natural maple flavors to create a high quality product for Crown Royal’s consumers. As consumers across the country discover this exciting flavored whisky, Crown Royal reminds all adults to please enjoy responsibly.

The new installment is finished by running the whisky through maple toasted oak, resulting in an exceptionally smooth tasting experience that carries a genuine light maple-sweet flavor, followed by a warm, woody caramelized note on the end. The 80 proof (40% ABV) whisky’s aroma incorporates the elegant bouquet of light, fresh maple combined with Crown Royal’s signature caramel and vanilla nose.

“Crown Royal is a brand that values innovation and always strives to exceed our consumers’ expectations.” Authentic to the brand image and Canadian heritage, consumers can be confident that it will deliver Crown Royal’s signature smoothness, steeped in the quality and class that has come to be expected from Crown Royal.”

To fully experience the liquid’s versatile flavor, Crown Royal Maple Finished can be enjoyed as a shot, on the rocks or as the key ingredient in a number of cocktails. Crown Royal Maple Finished’s regal packaging is a slight variation on the classic Crown Royal style, incorporating warm colors of copper and auburn into the label, which displays the traditional image of the maple leaf in the background.

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