Chivas Brothers brands continue to expand in the Middle East

Blend, Trade News

Chivas

Middle East expansion

Chivas Brothers has said that the firm is continuing to see growth in the Middle East markets despite the recent political unrest in the region.

The company, which owns icon whisky brands Chivas Regal, the Glenlivet and Ballantine’s, confirmed that it is continuing to expand sales opportunities in countries like Dubai and Israel.

Chief executive Christian Porta told the Press & Journal that the firm is hoping to increase sales in other global markets.

He said: “We are achieving strong growth in places like Brazil, Russia, India and China, and we want to continue to build in those countries in the future.”

“Our biggest markets in the Middle East are … Israel, Lebanon and Dubai, and so far we have not been affected there. Tunisia, Libya and Egypt have been very small markets for us.”

“We are quite lucky in that Scotch whisky is a premium drink with a consumption that is well spread across the globe, so we are not just dependent on one region.”

“We expect more and more consumers to want to drink better products.”

He added: “Considering Chivas Brothers extensive inventory in these categories it is a very positive trend for us, and one which we are optimistic will lead to increased sales of our top brands.”

Share this:
Whisky Finder:
Arran Marsala Cask Finish
Arran Marsala Cask Finish
£45.25 - 70cl, 50% Master of Malt
Arran Sauternes Cask Finish
Arran Sauternes Cask Finish
£44.63 - 70cl, 50% Master of Malt
Benriach Birnie Moss Intensely Peated
Benriach Birnie Moss Intensely Peated
£36.35 - 70cl, 48% The Whisky Exchange
Benromach 10 Year Old
Benromach 10 Year Old
£34.95 - 70cl, 43% The Whisky Exchange
Dailuaine 16 Year Old
Dailuaine 16 Year Old
£56.75 - 70cl, 43% The Whisky Exchange
Edradour 2008 10 Year Old Sherry Butt
Edradour 2008 10 Year Old Sherry Butt
£62.25 - 50cl, 58.8% The Whisky Exchange
Glen Scotia 2008 Ruby Port Finish Campbeltown Fest 2018
Glen Scotia 2008 Ruby Port Finish Campbeltown Fest 2018
£49.95 - 70cl, 57.8% The Whisky Exchange
Glenglassaugh Port Wood Finish
Glenglassaugh Port Wood Finish
£54.95 - 70cl, 46% The Whisky Exchange
Glenlivet Nadurra Peated Whisky Cask Finish Batch PW1016
Glenlivet Nadurra Peated Whisky Cask Finish Batch PW1016
£48.95 - 70cl, 62% The Whisky Exchange
Glenmorangie Astar 2017 Release
Glenmorangie Astar 2017 Release
£74.95 - 70cl, 52.5% The Whisky Exchange
Highland Park 14 Year Old Loyalty Of The Wolf
Highland Park 14 Year Old Loyalty Of The Wolf
£72.90 - 100cl, 42.3% Master of Malt
Lagavulin 16 Year Old
Lagavulin 16 Year Old
£49.00 - 70cl, 43% Master of Malt
Singleton of Dufftown Malt Master's Selection
Singleton of Dufftown Malt Master's Selection
£34.94 - 70cl, 40% Master of Malt
Tomintoul 10 Year Old
Tomintoul 10 Year Old
£29.95 - 70cl, 40% The Whisky Exchange
Tomintoul with a Peaty Tang
Tomintoul with a Peaty Tang
£31.33 - 70cl, 40% Master of Malt
Whisky Events:
No event found!