Chivas Brothers brands continue to expand in the Middle East

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Middle East expansion

Chivas Brothers has said that the firm is continuing to see growth in the Middle East markets despite the recent political unrest in the region.

The company, which owns icon whisky brands Chivas Regal, the Glenlivet and Ballantine’s, confirmed that it is continuing to expand sales opportunities in countries like Dubai and Israel.

Chief executive Christian Porta told the Press & Journal that the firm is hoping to increase sales in other global markets.

He said: “We are achieving strong growth in places like Brazil, Russia, India and China, and we want to continue to build in those countries in the future.”

“Our biggest markets in the Middle East are … Israel, Lebanon and Dubai, and so far we have not been affected there. Tunisia, Libya and Egypt have been very small markets for us.”

“We are quite lucky in that Scotch whisky is a premium drink with a consumption that is well spread across the globe, so we are not just dependent on one region.”

“We expect more and more consumers to want to drink better products.”

He added: “Considering Chivas Brothers extensive inventory in these categories it is a very positive trend for us, and one which we are optimistic will lead to increased sales of our top brands.”

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