Glenmorangie, Scotland’s favorite single malt Scotch whisky, continues to thrive in the US after being awarded 2012 Distiller of the Year by the prestigious International Wine & Spirit Competition (IWSC). Glenmorangie emerged not only with the biggest prize of the night but was also awarded UK Spirits Producer of the Year as well as Best […]
Category Archives: Trade News
Chivas Regal Announces New Partner: Adam Rodriguez
Chivas Regal, announces its partnership with actor Adam Rodriguez (CSI: Miami, Magic Mike) in an online and events campaign celebrating the brand’s core values of brotherhood, honor and success. Rodriguez’s first appearances will be at Chivas Regal’s 1801 Club in New York City on the evening of Monday, November 19, and in Miami on Wednesday, […]
The World’s Finest Engraved Beakers
As one of the finest engravers of our time, Malcolm Appleby has just launched a series of silver beakers. Perfect for the whisky drinker, they comprise of political and personal catchphrases. The Beakers have captured the mood of the moment with political and personal catchphrases engraved, such as Weapons of Mass Destruction, The Wind of Change and The White Heat of Technology. They […]
Diageo buy controlling stake in United Spirits
Diageo, Scotland largest distiller, has agreed a £1.3 billion deal with Vijay Mallya, to take a majority stake in United Spirits, the Indian drinks giant. Vijay Mallya, who will continue as chairman of United Spirits following the deal, will sell a 27.4 per cent stake for £660 million, with the purchase triggering a mandatory tender […]
Crown Royal: another branch to the family tree
Crown Royal added another branch to the family tree with the announcement of the brand’s first foray into the rapidly growing flavored whisky category – Crown Royal Maple Finished. Inspired by the heritage and authenticity of the maple tree, Crown Royal Maple Finished begins with the legendary taste of Crown Royal whisky. The liquid then […]
Dewar’s launch new campaign in the US
Dewar’s Blended Scotch whisky, the world’s most awarded Scotch and the number-one selling premium blended Scotch whisky in the United States, announces a break from the tired conventions of the category for the launch of its new campaign – “Dewar’s: The Drinking Man’s Scotch.” The tweed and tradition that dominate Scotch whisky will be subverted […]
Whisky Test Match: Scotland v New Zealand
The New Zealand Whisky company head to Murrayfield to take on the dominance of Scotland in the first inaugural 2012 Whisky Test Match series that will conclude the All Blacks tour of the UK. It’s a Test with a difference as the New Zealand Whisky Company takes on the dominance of Scotland in the first […]
Jack Daniel’s Sinatra Select
Jack Daniel’s Sinatra Select is a special edition whiskey crafted to honor Frank Sinatra’s fifty-year friendship with Jack Daniel’s. The packaging has been designed by Cue Inc, who have created a refined identity that solidifies the brand’s position as a cultural icon. Frank was a fiercely loyal, lifetime fan of the brand, and Sinatra Select […]
The Distilled Spirits Council of the United States: American Whiskeys in China
The Distilled Spirits Council of the United States (DISCUS) today announced a series of export promotion activities and whiskey and cocktail seminars in Hong Kong and Southern China, beginning with hosting an American Spirits Pavilion at the Hong Kong Wine & Spirits Expo for local beverage trade and media. The three-day show, November 8-10, marks […]
Grant’s 25 Year Old – launching at Selfridges
Grant’s 25 Year Old is a unique blend, containing twenty-five of the world’s most highly-prized and distinctive malt and grain whiskies. This includes the first whisky ever laid down at Grant’s Girvan distillery along with rare whiskies from distilleries no longer in existence (and which therefore cannot be replaced). Unhurried over time, each whisky has […]
Ballantine’s ‘Change The Plan’ With New Advertising Campaign
Ballantine’s Finest, is aiming to connect the younger generation of Finest fans with the latest addition to its successful ‘Plan Ballantine’s’ campaign – the release of a new television commercial, which highlights the brand’s increased association with music. The new 30-second television advert entitled ‘Change the Plan’ follows on from the brand’s successful ‘Transformation’ commercial, […]
Wanted: General Manager, Whiski Rooms – Edinburgh
The Whiski Rooms are looking for a pro-active and focused General Manager to join their vibrant team. Joining a young but already award winning venue – this is a high profile position. Dedicated to offering the highest levels of service to our customers and ensuring the venue runs smoothly to company standards. You will report […]