Beam Master Distiller, Fred Noe, releases memoir

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Jim Beam Whiskey

Jim Beam Whiskey

Fred Noe, the seventh-generation master distiller at Jim Beam, has just released his memoirs detailing his story, and that of his family, as distillers of the world’s biggest selling bourbon.

“Beam, Straight Up: The Bold Story of the First Family of Bourbon” details Noe’s life from the point he came home from hospital in a 1957 Ford Fairlane that his father, Booker, had spent his last dime on up to his and his inevitable ascension to Master Distiller of Beam Inc.,

One part biography, one part bourbon primer, Noe pulls no punches when describing his life and adventures in the whiskey business equals pure entertainment in this entertaining yet sincere account on how to live up to your potential and how to enjoy your life along the way.

Noe chronicles his memorable and, at times, outrageous journey along the bourbon trail from his boyhood in Bardstown and hell-raising experience as a roadie for Hank Williams Jr., to his long, dues-paying stint on the Jim Beam bottling line and his latter time as master distiller. The book also includes an in-depth look at his larger-than-life father, Booker Noe.

“Beam, Straight Up: The Bold Story of the First Family of Bourbon” is published by Wiley and retails for $22.95.

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