2011 sees record Scotch whisky exports

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The Scotch Whisky Association

The Scotch Whisky Association

Figures released today by the Scotch Whisky Association (SWA) show that exports of Scotch whisky grew by 23% to reach a record £4.23bn in 2011.

In addition, exports to the USA broke the £600m mark for the first time, with £645.9m of Scotch landing on American shores last year.

Brazil saw the highest growth by value, up 48%, while emerging markets in Asia also saw growth in excess of 40%.

SWA chief exec Gavin Hewitt said in a press release: “Despite continuing economic uncertainty, Scotch Whisky continues to meet increasing demand from all corners of the globe. It continues to appeal to consumers in countries such as the USA and France and is being enjoyed by younger professionals in newer markets in Asia and Latin America.

“Exports have increased for seven years running contributing to delivering an export-led recovery, a focus for both the UK and Scottish Governments.”

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