Europe's first Johnnie Walker House - a luxury Scotch Whisky embassy, located in Lounge 2 of Amsterdam Airport Schiphol (PRNewsFoto/Diageo)

Johnnie Walker Whisky Embassy Lands at Amsterdam Airport

Lifestyle

At last a great reason to spend more time in an airport – Johnnie Walker have set-out to transform the travel experience at Schiphol Airport, Amsterdam, with the development of a tasting house, open to all passengers passing through Lounge 2. Passengers will now be welcomed into Europe’s first Johnnie Walker House – a luxury Scotch Whisky embassy launched by Diageo Global Travel together with …

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Johnnie Walker maintains number one spot among global spirit brands

Trade News

Diageo’s Johnnie Walker whisky maintained its number one spot in the world of spirits last year and has retained its position at the top of the latest just-drinks/IWSR ‘Top Performing Spirit Brands’ report. The report bills itself as a combination of quantitative and qualitative market research, and provides world spirit rankings overall and by category, complete with opinion from movers …

Mika Häkkinen extends contract as Johnnie Walker Ambassador

Trade News

Earlier this week, Johnnie Walker whisky announced that they were extending their relationship with Finnish driver, Mika Häkkinen, in his role as Global Responsible Drinking Ambassador for its Formula One sponsorship programme. According to their media release, Johnnie Walker has used its sponsorship of the Vodafone McLaren Mercedes Formula One team as a platform to promote responsible drinking since 2005. …

Johnnie Walker launch new global advertising campaign

Trade News

Johnnie Walker are launching a new global advertising campaign entitled ‘Where Flavour Is King’, focusing on the array of flavours that are found in each blend. According to their media release, the new campaign features a collection of campaign images transporting consumers to a mysterious and evocative world, featuring giant fruit smashers, towers of spices, honey cauldrons and fire-breathers. Written …

Johnnie Walker combines social media with Instagram-fuelled Facebook page

Trade News

Whiskies may not often be seen as being at the forefront of technology, but hot on the heels of Ballantine’s launching the world’s first internet-enabled t-shirt Johnnie Walker have produced the world’s first Facebook cover picture powered by Instagram. For those of us who are unsure of the tech-lingo, the whisky brand have produced an app (application) whereby the picture …

Indian launch for John Walker & Sons Odyssey

Trade News

Diageo have launched a new super deluxe blended whisky under the John Walker and Sons name with their new nautically-themed “Odyssey”. It has been released to mark eighty years since Sir Alexander Walker invented a whisky decanter for use on-board, which would move with the motion of the ship. The new whisky has also been produced using Walker’s own original …

Council open up former whisky warehouse for Doors Open Day

Trade News

East Ayrshire Council are opening up a former bonded warehouse used by the makers of Johnnie Walker in Kilmarnock to the general public, as part of Doors Open Day this weekend. The Johnnie Walker Bond was used to store casks of whisky, and for other production purposes, by the famous whisky makers during their long association with the town, reports …

Officer’s Choice now world’s biggest selling whisky

Trade News

Most people when asked, “What is the world’s biggest selling whisky?” would likely repsond with Johnnie Walker, but they’d be wrong. Although Diageo’s deluxe blend is the world’s biggest-selling Scotch whisky, and the world’s biggest selling whisky by value, in terms of volume it has been consistently outsold by Indian whisky. McDowell’s, the Indian whisky brand of Whyte & Mackay’s …

Johnnie Walker picks up advertising award at Cannes

Trade News

Diageo’s Johnnie Walker whisky has picked up a Bronze award at the prestigious Cannes Lions Advertising Festival 2012, one of eleven medals collected by the drinks giant. The award of a bronze lion for design was for the rebranding of Johnnie Walker’s Blue Label whisky, “with the team creating a bottle which demonstrates the brand’s premium credentials whilst reflecting the …

Whisky Marketplace researches whisky tastes around the world

Trade News

Online whisky comparison site, Whisky Marketplace, has taken the opportunity provided by opening up regional variants around the world to research some of the buying and browsing habits of whisky fans in different parts of the globe. For instance, some of the top pages viewed across all countries included the likes of Johnnie Walker, Chivas and Jim Beam – with …

Johnnie Walker Blue Label sets out to save Dad from cliches and bad gifts

Trade News

Johnnie Walker Blue Label whisky are setting out to try and rescue dads from the usual cliched and thoughtless gifts this Father’s Day – do we really need any more “World’s Greatest Dad” mugs? – by asking a professional speechwriter to help create a gift for dad that he’ll never forget. Dan Gerstein, the founder of New York’s only world-class, …