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The Jim Beam American Stillhouse – Wins Green Award

Trade News

The Jim Beam American Stillhouse announced today that it has received LEED® Gold certification. Established by the U.S. Green Building Council, LEED is the nation’s preeminent program for the design, construction and operation of high performance green buildings. The Jim Beam American Stillhouse is situated on the grounds of Jim Beam’s flagship distillery in Clermont, Ky. Nestled in the rolling …

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Kentucky Governor opens Jim Beam’s American Stillhouse

Trade News

Kentucky’s Governor, Steve Beshear this week opened the new visitor attraction at Jim Beam’s Clermont distillery, the Jim Beam American Stillhouse. The Stillhouse offers visitors a look at the distillery’s 218-year history, as well as offering the first-ever tours inside the world’s largest bourbon distillery and also incorporates Beam Inc’s new Global Innovation Center, which features state-of-the-art technical, R&D and …

Grand opening of Jim Beam visitor centre this week

Trade News

Jim Beam’s brand new visitor centre at their Kentucky distillery is to be officially opened this week. The new Jim Beam American Stillhouse is part of a $30m investment in bourbon making by Beam Inc. The official opening ceremony this Wednesday will be attended by Kentucky Governor Steve Beshear and master distiller Fred Booker Noe as well as Beam’s Chair …

Beam Master Distiller, Fred Noe, releases memoir

Trade News

Fred Noe, the seventh-generation master distiller at Jim Beam, has just released his memoirs detailing his story, and that of his family, as distillers of the world’s biggest selling bourbon. “Beam, Straight Up: The Bold Story of the First Family of Bourbon” details Noe’s life from the point he came home from hospital in a 1957 Ford Fairlane that his …

Kentucky Governor designates September as ‘Kentucky Bourbon Heritage Month’

Trade News

Kentucky’s Governor, Steve Beshear, has recognised the impact of the Bluegrass State’s whiskey industry by proclaiming September as “Bourbon Heritage Month”. Kentucky produces 95% of the world’s bourbon and is home to historic distillers and international companies such as Four Roses, Heaven Hill, Jim Beam, Maker’s Mark, Wild Turkey and Woodford Reserve. “Kentucky bourbon has become not only an American …

Bourbon’s “home town” voted Most Beautiful Small Town in America

Events

Kentucky’s very own “bourbon capital” has been chosen as the “Most Beautiful” small town in America in a competition organised by USA Today and The Travel Channel. The town, which contains five bourbon distilleries, came out top out of 650 which were nominated, with the 30 finalists in the five categories being visited by judges Green, who make up the …

Whisky Marketplace researches whisky tastes around the world

Trade News

Online whisky comparison site, Whisky Marketplace, has taken the opportunity provided by opening up regional variants around the world to research some of the buying and browsing habits of whisky fans in different parts of the globe. For instance, some of the top pages viewed across all countries included the likes of Johnnie Walker, Chivas and Jim Beam – with …

Kentucky mayors take to the trail

Events

The mayors of Lousiville and Lexington have taken to the Kentucky Bourbon Trail today to promote the state’s most famous export and the tourism possibilities that bourbon generates. Greg Fischer, mayor of Louisville, and Jim Gray, the mayor of Lexington, will travel along the trail with representatives of the six distilleries which feature on it. The mayors and their entourage …

Red Stag on taste at Gatwick

Trade News

Jim Beam’s European distributor, Maxxium, is putting in some heavy promotion for the bourbon maker’s Red Stag brand at London’s Gatwick Airport this month. The cherry flavoured bourbon has been available in European duty free for a year now and the whisky makers are giving it a further push in an attempt to tempt new consumers to the brand. The …

Beam Inc. named as Importer Of The Year

Trade News

The American drinks company which owns Laphroaig has been named 2012 Importer of the Year in the US at the prestigious San Francisco World Spirits Competition. Beam Inc, most famous for Jim Beam bourbon, own the Islay whisky as well as the Teacher’s blended Scotch brand. They also recently purchased Ireland’s Cooley Distillery. At the San Francisco competition, Beam also …

Jim Beam appoint boss for new heritage centre

Trade News

Jim Beam have appointed Kimberley Bennett as the Director for their new Beam Heritage Center, which is due to open later this year. Bennett’s previous career includes working for the National Baseball Hall of Fame and Museum in Cooperstown and as the Director of Hospitality Programs for The World Equestrian Games. The new heritage centre is a multi-million dollar, state-of-the-art …