SWA staff set out on grand tour for charity

Trade News

Scottish Whisky Association

Scottish Whisky Association

Staff at the head office of the Scotch Whisky Association are to get on their bikes this year – and cycle to all 108 distilleries in Scotland to raise money for charity.

The staff will divide into teams and cover more than a 1,000 miles with money raised going to Macmillan Cancer Support and WaterAid.

The distillers in return will be providing bottles to be auctioned off at the end of the effort to raise further funds.

SWA comms chief Rosemary Gallagher said in a press release: “This is a very special year for the Association. As employees we were keen to take on a challenge which would raise money for two very worthwhile causes, Macmillan and WaterAid.

“Cycling to all 108 distilleries across Scotland will hopefully increase the profile of the charities while allowing staff a chance to get out and about and meet people across the industry. We’ve been delighted with the support shown by companies in the industry so far.”

Donations can be made via www.justgiving.com/Scotch-Whisky-Association-WaterAid and www.justgiving.com/Scotch-Whisky-Association.

Whisky Festivals:

24jun12:00 pm- 4:30 pmStoke-on-Trent Whisky Festival 2017Around 100 whiskies and more than 15 gins availableKing's Hall, Stoke Town Hall, ST4 1JH

Event Details

Organised by 2 local whisky enthusiasts, Chris Knight and Neil Rowley; we wanted a way to give fellow enthusiasts, and new comers alike, the chance to taste new whiskies from a wide range of distillers from around the world, along with some fantastic offerings from independent bottlers.

There are 2 types of ticket, an Admission ticket and a Masterclass ticket. A Masterclass ticket MUST be accompanied by an Admission ticket.

With the increased popularity of gins over recent years, we also wanted to raise people’s awareness of the fantastic products now available. There will be a number of gins available at the festival, giving you a chance to try new gins from some of the many artisan distillers.


(Saturday) 12:00 pm - 4:30 pm GMT


King's Hall

Stoke Town Hall, ST4 1JH

Scottish Guides & Whisky Books on Amazon: