SWA loses New Zealand trademark battle

Trade News

Scottish Whisky Association

Scottish Whisky Association

The Scotch Whisky Association has lost a trademark suit in New Zealand over a whisky flavoured drink bottled in the country.

The SWA sued the country’s largest independent off sales operator, Mill Liquor Save, over their MacGowans whisky flavoured spirit.

The association had contended that the name was deliberately intended into deceiving the public into believing that the product was genuine Scotch whisky.

But the assistant commissioner of trademarks, Jennie Walden, ruled that the use of a Scottish-sounding name was not sufficient grounds to find against the bottlers, reports stuff.co.nz.

In a statement, Mill Liquor Save said: “The opponent does not have proprietary rights to all Scottish-sounding words or names.

“To grant the opponent monopolistic rights in respect of all alcoholic beverages, where the name of the beverage could once have been considered Scottish, would be to grant rights in excess of what Parliament could have intended.”

Whisky Festivals:

24jun12:00 pm- 4:30 pmStoke-on-Trent Whisky Festival 2017Around 100 whiskies and more than 15 gins availableKing's Hall, Stoke Town Hall, ST4 1JH

Event Details

Organised by 2 local whisky enthusiasts, Chris Knight and Neil Rowley; we wanted a way to give fellow enthusiasts, and new comers alike, the chance to taste new whiskies from a wide range of distillers from around the world, along with some fantastic offerings from independent bottlers.

There are 2 types of ticket, an Admission ticket and a Masterclass ticket. A Masterclass ticket MUST be accompanied by an Admission ticket.

With the increased popularity of gins over recent years, we also wanted to raise people’s awareness of the fantastic products now available. There will be a number of gins available at the festival, giving you a chance to try new gins from some of the many artisan distillers.


(Saturday) 12:00 pm - 4:30 pm GMT


King's Hall

Stoke Town Hall, ST4 1JH

Scottish Guides & Whisky Books on Amazon: