Red Stag on taste at Gatwick

Trade News

Jim Beam Red Stag

Jim Beam Red Stag

Jim Beam’s European distributor, Maxxium, is putting in some heavy promotion for the bourbon maker’s Red Stag brand at London’s Gatwick Airport this month.

The cherry flavoured bourbon has been available in European duty free for a year now and the whisky makers are giving it a further push in an attempt to tempt new consumers to the brand.

The World Duty Free in Gatwick’s South terminal features a tasting bar until the end of this month, where passengers can try Red Stag – either straight up or with cola.

The Moodie Report quoted Maxiuum’s Glen Williams as saying: “We are committed to recruiting new consumers into the Jim Beam portfolio through innovation and to growing the bourbon category.

“Gatwick is a key European airport hub and the 7m bar, located at the heart of the South Terminal, is the perfect platform to reach a large number of consumers. By creating an engaging experience, we will raise awareness of Red Stag, encourage young adult drinkers to adopt it in their drinks repertoire and enhance bourbon’s appeal.”

Whisky Festivals:

24jun12:00 pm- 4:30 pmStoke-on-Trent Whisky Festival 2017Around 100 whiskies and more than 15 gins availableKing's Hall, Stoke Town Hall, ST4 1JH

Event Details

Organised by 2 local whisky enthusiasts, Chris Knight and Neil Rowley; we wanted a way to give fellow enthusiasts, and new comers alike, the chance to taste new whiskies from a wide range of distillers from around the world, along with some fantastic offerings from independent bottlers.

There are 2 types of ticket, an Admission ticket and a Masterclass ticket. A Masterclass ticket MUST be accompanied by an Admission ticket.

With the increased popularity of gins over recent years, we also wanted to raise people’s awareness of the fantastic products now available. There will be a number of gins available at the festival, giving you a chance to try new gins from some of the many artisan distillers.


(Saturday) 12:00 pm - 4:30 pm GMT


King's Hall

Stoke Town Hall, ST4 1JH

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