Crown Royal: another branch to the family tree

Trade News

Crown Royal added another branch to the family tree with the announcement of the brand’s first foray into the rapidly growing flavored whisky category – Crown Royal Maple Finished. Inspired by the heritage and authenticity of the maple tree, Crown Royal Maple Finished begins with the legendary taste of Crown Royal whisky. The liquid then incorporates a touch of natural …

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Dewar’s launch new campaign in the US

Trade News

Dewar’s Blended Scotch whisky, the world’s most awarded Scotch and the number-one selling premium blended Scotch whisky in the United States, announces a break from the tired conventions of the category for the launch of its new campaign – “Dewar’s: The Drinking Man’s Scotch.” The tweed and tradition that dominate Scotch whisky will be subverted to reintroduce Dewar’s to a …

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Whisky Test Match: Scotland v New Zealand

Trade News

The New Zealand Whisky company head to Murrayfield to take on the dominance of Scotland in the first inaugural 2012 Whisky Test Match series that will conclude the All Blacks tour of the UK. It’s a Test with a difference as the New Zealand Whisky Company takes on the dominance of Scotland in the first of the inaugural 2012 Whisky …

Casked in 1957

Dinner at Bowmore with the Magical ’57

Events, Tasting

Be amongst the first to see the older ever Bowmore and the oldest Islay Single Malt ever released – the magical 1957. Experience together with some of the finest Bowmore bottlings and a three course dinner on the 24th November for £60 per head.   Luxury self-catering accommodation is also available – so you can stay the night at Bowmore! …


Jack Daniel’s Sinatra Select

Trade News

Jack Daniel’s Sinatra Select is a special edition whiskey crafted to honor Frank Sinatra’s fifty-year friendship with Jack Daniel’s. The packaging has been designed by Cue Inc, who have created a refined identity that solidifies the brand’s position as a cultural icon. Frank was a fiercely loyal, lifetime fan of the brand, and Sinatra Select was designed to be both …

The Distilled Spirits Council of the United States: American Whiskeys in China

Trade News

The Distilled Spirits Council of the United States (DISCUS) today announced a series of export promotion activities and whiskey and cocktail seminars in Hong Kong and Southern China, beginning with hosting an American Spirits Pavilion at the Hong Kong Wine & Spirits Expo for local beverage trade and media. The three-day show, November 8-10, marks the first of four events …


Bruichladdich Tasting, Vinopolis, London: 20 Nov


Bruichladdich became the biggest whisky story of the year when Rémy-Cointreau paid £58 million for the Islay distillery in July. However, the new owners are keen to stick to the template that made the independent ‘Progressive Hebridean Distillers’ so successful. The Whisky Exchange shop at Vinopolis is delighted to welcome Craig Johnstone from Bruichladdich to take us through the distillery’s …

Girvan Distillery

Grant’s 25 Year Old – launching at Selfridges

Trade News

Grant’s 25 Year Old is a unique blend, containing twenty-five of the world’s most highly-prized and distinctive malt and grain whiskies. This includes the first whisky ever laid down at Grant’s Girvan distillery along with rare whiskies from distilleries no longer in existence (and which therefore cannot be replaced). Unhurried over time, each whisky has matured in old oak casks, …


New Event: Whisky Birmingham


The organiser of the Birmingham Whisky Club is to launch a festival devoted to the tipple. Amy Seton is hoping the one-day festival, called Whisky Birmingham, will attract new first-time whisky drinkers as well as connoisseurs. The 34-year-old, from Moseley, is a whisky afficionado with a background in marketing and wants the festival next spring to be a celebration of …


Countdown: Gin Lovers!


Online Retailer Master of Malt announces the release of The Ginvent Calendar for Christmas 2012. In anticipation of this year’s festive season, Drinks by the Dram have teamed up with The Gin Blog to create The Ginvent Calendar. The Gin Blog installed a life-size version of The Ginvent Calendar—standing 1.5 metres tall and using full size bottles of gin—in Soho’s Graphic …

Ballantine's Encourages Consumers To Change The Plan With New Advertising Campaign

Ballantine’s ‘Change The Plan’ With New Advertising Campaign

Trade News

Ballantine’s Finest, is aiming to connect the younger generation of Finest fans with the latest addition to its successful ‘Plan Ballantine’s’ campaign – the release of a new television commercial, which highlights the brand’s increased association with music. The new 30-second television advert entitled ‘Change the Plan’ follows on from the brand’s successful ‘Transformation’ commercial, which was released in 2011 …


Wanted: General Manager, Whiski Rooms – Edinburgh

Trade News

The Whiski Rooms are looking for a pro-active and focused General Manager to join their vibrant team. Joining a young but already award winning venue – this is a high profile position. Dedicated to offering the highest levels of service to our customers and ensuring the venue runs smoothly to company standards. You will report to the directors of the …