No upturn in Europe for Diageo

Trade News



Diageo’s latest trading update, for the nine months to the end of March, continues to show poor sales in Europe due to the ongoing eurozone crisis.

Sales in Europe fell by 1% on the previous year, continuing the trend seen in the previous quarters.

Sales of the Johnnie Walker whisky brand and Diageo’s single malt whisky range in developing markets, however, helped the company maintain a brighter position overall.

Sales in the Asia-Pacific region were up by 10% and South America and the Caribbean saw 18% growth, report The Herald newspaper.

In the third quarter, like for like sales at the drinks giant grew by 6%, giving it 7% annual growth for the nine months reported so far.

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