New Platinum Johnnie Walker for Americas

Trade News

Johnnie Walker Platinum Label

Johnnie Walker Platinum Label

Diageo is releasing its new platinum brand extension of Johnnie Walker into the American market, a new 18 year old variant from master blender Jim Beveridge.

The Drinks International website quotes Regional Director Gregorio Gutierrez, as saying: “Johnnie Walker Platinum Label is the richest, most precious, crafted 18 year old Blended Scotch Whisky John Walker & Sons has ever created – its price point reflects this.

“It is a thoroughly modern interpretation of the ‘private blends’ that our company has produced from the very beginning and is a contemporary blended scotch whisky that is perfect for exclusive occasions.”

The Platinum Label will retail at $86 a bottle, at the top end of the range, and will roll out to global travel retail in the first half of 2012.

Johnnie Walker Gold Label Reserve will also be launched at a trade fair in Florida this month.

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Whisky Festivals:

1sep - 2All DaySpirit of Speyside: DistilledElgin Town Hall, 1 Trinity Place

Event Details

Distilled will also be a platform for innovative product launches and offers you the chance to meet the makers at a series of masterclasses in whisky, gin, beer and food. Featuring the finest single malt whiskies, artisan gins, local ales, brews and foods.

Exhibitors confirmed to date:
Copper Dog; The Glenlivet; Simpsons Ice Cream; The Drouthy Cobbler; The Balvenie; Avva Scottish Gin; Beach Craft Spirits; The Station Hotel; Speyside Craft Brewery; The Whisky Shop Dufftown; Strathisla; Cragganmore; Glen Grant; Spey Valley Brewery; Berry Good; Glen Moray; The Macallan; Murray McDavid; El:gin; Aberlour; Strathisla; Caorunn; Walkers; Tomintoul; Cardhu; Glenfiddich; Benromach; Gordon & MacPhail; Cairngorm Leaf & Bean; Baxters; Harbour Lights; Macleans Highland Bakery; Favour-it Flavours Chocolates; Keith Brewery.

Time

september 1 (Friday) - 2 (Saturday)

Location

Elgin Town Hall

1 Trinity Place


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