New Platinum Johnnie Walker for Americas

Trade News

Johnnie Walker Platinum Label

Johnnie Walker Platinum Label

Diageo is releasing its new platinum brand extension of Johnnie Walker into the American market, a new 18 year old variant from master blender Jim Beveridge.

The Drinks International website quotes Regional Director Gregorio Gutierrez, as saying: “Johnnie Walker Platinum Label is the richest, most precious, crafted 18 year old Blended Scotch Whisky John Walker & Sons has ever created – its price point reflects this.

“It is a thoroughly modern interpretation of the ‘private blends’ that our company has produced from the very beginning and is a contemporary blended scotch whisky that is perfect for exclusive occasions.”

The Platinum Label will retail at $86 a bottle, at the top end of the range, and will roll out to global travel retail in the first half of 2012.

Johnnie Walker Gold Label Reserve will also be launched at a trade fair in Florida this month.

Whisky Festivals:

24jun12:00 pm- 4:30 pmStoke-on-Trent Whisky Festival 2017Around 100 whiskies and more than 15 gins availableKing's Hall, Stoke Town Hall, ST4 1JH

Event Details

Organised by 2 local whisky enthusiasts, Chris Knight and Neil Rowley; we wanted a way to give fellow enthusiasts, and new comers alike, the chance to taste new whiskies from a wide range of distillers from around the world, along with some fantastic offerings from independent bottlers.

There are 2 types of ticket, an Admission ticket and a Masterclass ticket. A Masterclass ticket MUST be accompanied by an Admission ticket.

With the increased popularity of gins over recent years, we also wanted to raise people’s awareness of the fantastic products now available. There will be a number of gins available at the festival, giving you a chance to try new gins from some of the many artisan distillers.


(Saturday) 12:00 pm - 4:30 pm GMT


King's Hall

Stoke Town Hall, ST4 1JH

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