New Platinum Johnnie Walker for Americas

Trade News

Johnnie Walker Platinum Label

Johnnie Walker Platinum Label

Diageo is releasing its new platinum brand extension of Johnnie Walker into the American market, a new 18 year old variant from master blender Jim Beveridge.

The Drinks International website quotes Regional Director Gregorio Gutierrez, as saying: “Johnnie Walker Platinum Label is the richest, most precious, crafted 18 year old Blended Scotch Whisky John Walker & Sons has ever created – its price point reflects this.

“It is a thoroughly modern interpretation of the ‘private blends’ that our company has produced from the very beginning and is a contemporary blended scotch whisky that is perfect for exclusive occasions.”

The Platinum Label will retail at $86 a bottle, at the top end of the range, and will roll out to global travel retail in the first half of 2012.

Johnnie Walker Gold Label Reserve will also be launched at a trade fair in Florida this month.

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