Johnnie Walker Whisky Embassy Lands at Amsterdam Airport

Lifestyle

At last a great reason to spend more time in an airport – Johnnie Walker have set-out to transform the travel experience at Schiphol Airport, Amsterdam, with the development of a tasting house, open to all passengers passing through Lounge 2.

Passengers will now be welcomed into Europe’s first Johnnie Walker House – a luxury Scotch Whisky embassy launched by Diageo Global Travel together with Schiphol Airport Retail. Travellers will be able to chat to knowledgeable whisky ambassadors taking you on a multi-sensory journey, all cocooned in a luxurious and sumptuously designed gallery and private bar.

Doug Bagley, Managing Director, Diageo Global Travel and Middle East, said: “Over the past few years, we’ve had exceptional success and fantastic consumer feedback from our Johnnie Walker House openings in airports across Asia. Now we are bringing this unique experience to Europe for the first time, and we’re confident it will similarly surprise and delight consumers in this market. Our aim is to immerse visitors in something totally different from the norm in travel retail, giving them an exclusive insight into the Johnnie Walker story and access to some of the world’s finest Scotch Whiskies.”

Built over two stories, the Johnnie Walker House Amsterdam Airport Schiphol features copper, water, barley, peat and oak in its design, immersing travellers in a part gallery, part museum experience which encapsulates the rich history of the whisky making experience. Key features include a ‘whisky constellation wall’ dedicated to the Johnnie Walker art of blending, and providing a comprehensive index for Single Malt Scotch Whiskies and a ‘flavour wall’ showcasing the meeting of science and art in the blending process.

Guests also have the opportunity to purchase select tasting sessions in the private, luxury bar and lounge on the 1st floor, open year-round to Johnnie Walker House members, and purchase Johnnie Walker House exclusive products available nowhere else.

 


Whisky Festivals:

26may - 3junAll DayIslay Festival - Feis IleIslay

Event Details

The Islay Festival of Music and Malt for whisky fans around the World is one of the most important dates in the calendar.  The distilleries on the island and on neighbouring Jura, run open days throughout the week. The Festival is held in the last week of May every year. Now in their 31st year, so they must be doing something right!

Feis Ile 2017 will be held from Fri 26th May – Sat 3rd June.

The Feis Ile is the charitable organisation from which this now huge Festival of Music & Malt has evolved. The Voluntary Committee work collaboratively with the Distillery Community together with local Musicians and other interested people to showcase Islay.

Time

May 26 (Friday) - June 3 (Saturday)

Location

Islay

Organizer

The Feis Ile

26may - 3junAll DayIslay Festival - Feis IleIslay

Event Details

The Islay Festival of Music and Malt for whisky fans around the World is one of the most important dates in the calendar.  The distilleries on the island and on neighbouring Jura, run open days throughout the week. The Festival is held in the last week of May every year. Now in their 31st year, so they must be doing something right!

Feis Ile 2017 will be held from Fri 26th May – Sat 3rd June.

The Feis Ile is the charitable organisation from which this now huge Festival of Music & Malt has evolved. The Voluntary Committee work collaboratively with the Distillery Community together with local Musicians and other interested people to showcase Islay.

Time

May 26 (Friday) - June 3 (Saturday)

Location

Islay

Organizer

The Feis Ile

17jun12:00 pm- 9:00 pmEdinburgh Whisky FestivalThe Whisky LoungeAssembly Rooms, George Street, Edinburgh

Event Details

This years Edinburgh Whisky Festival we’re heading back to the Assembly Rooms on George Street. This iconic Georgian venue has long been at the heart of Edinburgh hosting thousands of events from Royal banquets to film festivals, but for this day in June it will play host to Scotland’s most iconic drink – whisky!

As in previous years you can expect to see a fantastic display of whiskies from Scotland and around the world, we’re also working on some sensational masterclasses which will leave even the most seasoned whisky drinker astounded and amazed.

As always you also have a choice of sessions in order to ease the crowds slightly and make your life more comfortable!

Saturday 17th June Early Session: 12pm-4pm

Saturday 17th June Late Session: 5pm-9pm.

Time

(Saturday) 12:00 pm - 9:00 pm

Location

Assembly Rooms

George Street, Edinburgh

Organizer

The Whisky Lounge

24jun12:00 pm- 4:30 pmStoke-on-Trent Whisky Festival 2017Around 100 whiskies and more than 15 gins availableKing's Hall, Stoke Town Hall, ST4 1JH

Event Details

Organised by 2 local whisky enthusiasts, Chris Knight and Neil Rowley; we wanted a way to give fellow enthusiasts, and new comers alike, the chance to taste new whiskies from a wide range of distillers from around the world, along with some fantastic offerings from independent bottlers.

There are 2 types of ticket, an Admission ticket and a Masterclass ticket. A Masterclass ticket MUST be accompanied by an Admission ticket.

With the increased popularity of gins over recent years, we also wanted to raise people’s awareness of the fantastic products now available. There will be a number of gins available at the festival, giving you a chance to try new gins from some of the many artisan distillers.

Time

(Saturday) 12:00 pm - 4:30 pm GMT

Location

King's Hall

Stoke Town Hall, ST4 1JH


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