Jack Daniel’s goes for gold in London

Trade News

Jack Daniels Barrel

Jack Daniels Barrel

Jack Daniel’s Tennessee Whiskey is releasing a limited edition gold medal gift set in London this summer – but insists it is nothing to do with the Olympics.

In what could be seen as “guerilla marketing” by some, the gift box will include a 1L bottle of Jack Daniel’s and two engraved glasses.

The gold medals the limited edition celebrates were won by the whiskey in London almost a century ago at the Anglo-American Exhibition of 1914 and Institute of Hygiene in 1915.

The special edition whiskey will be available at World Duty Free in London airports, and the retailer’s Nigel Sanders was quoted by thespiritsbusiness.com as saying: “One of our main focuses is to offer our customers travel retail exclusives – unique products which they won’t find on the high street.

“We actively work with our brand partners to develop these exclusive products and the Jack Daniel’s Limited Edition Double Gold Medal Bottle and Gift Pack is a perfect example. The product presentation is exceptional and we are confident that customers will want to buy this distinctive and unique gift pack.”

The limited ‘gold medal’ edition of Jack Daniel’s will retail for £75.

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Whisky Festivals:

1sep - 2All DaySpirit of Speyside: DistilledElgin Town Hall, 1 Trinity Place

Event Details

Distilled will also be a platform for innovative product launches and offers you the chance to meet the makers at a series of masterclasses in whisky, gin, beer and food. Featuring the finest single malt whiskies, artisan gins, local ales, brews and foods.

Exhibitors confirmed to date:
Copper Dog; The Glenlivet; Simpsons Ice Cream; The Drouthy Cobbler; The Balvenie; Avva Scottish Gin; Beach Craft Spirits; The Station Hotel; Speyside Craft Brewery; The Whisky Shop Dufftown; Strathisla; Cragganmore; Glen Grant; Spey Valley Brewery; Berry Good; Glen Moray; The Macallan; Murray McDavid; El:gin; Aberlour; Strathisla; Caorunn; Walkers; Tomintoul; Cardhu; Glenfiddich; Benromach; Gordon & MacPhail; Cairngorm Leaf & Bean; Baxters; Harbour Lights; Macleans Highland Bakery; Favour-it Flavours Chocolates; Keith Brewery.

Time

september 1 (Friday) - 2 (Saturday)

Location

Elgin Town Hall

1 Trinity Place


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