Heaven Hill admit to ‘Larceny’

Trade News

Heaven Hill Distillery

Heaven Hill Distillery

Heaven Hill Distilleries have announced the release of a new super-premium ‘wheated’ bourbon in September 2012 – Larceny Kentucky Straight Bourbon Whiskey – as the “heir” to the Old Fitzgerald line that Heaven Hill acquired in 1999.

Larceny Bourbon continues the Old Fitzgerald tradition of using wheat in place of rye as the third grain in the whiskey’s recipe, replacing the spicier, fruitier flavour of rye provides with the softer, rounder character that is the hallmark of Old Fitzgerald and other “wheated” Bourbons such as Maker’s Mark and the Van Winkle line.

The Larceny name derives from the history of the Old Fitzgerald line, which was named after John E. Fitzgerald who was said to have founded his distillery in Frankfort soon after the end of the Civil War. In reality, Fitzgerald was a Treasury agent who used his keys to the bonded warehouses to pilfer barrels of fine bourbon.

According to their press release, Heaven Hill has launched Larceny, under the tagline “A taste made famous by an infamous act”, to set history straight.

Senior Brand Manager Susan Wahl, said: “Larceny combines an authentic brand history and intriguing story with outstanding, extra aged wheated Bourbon, making for a very attractive alternative for the more sophisticated American Whiskey consumer. And they will have the opportunity to hear about Larceny from some of the foremost whiskey writers in the world, and see it advertised in top speciality whiskey media.”

Larceny will be released in various markets in the USA later in year, RRP $24.99 for a 750ml bottle.


Whisky Festivals:

24jun12:00 pm- 4:30 pmStoke-on-Trent Whisky Festival 2017Around 100 whiskies and more than 15 gins availableKing's Hall, Stoke Town Hall, ST4 1JH

Event Details

Organised by 2 local whisky enthusiasts, Chris Knight and Neil Rowley; we wanted a way to give fellow enthusiasts, and new comers alike, the chance to taste new whiskies from a wide range of distillers from around the world, along with some fantastic offerings from independent bottlers.

There are 2 types of ticket, an Admission ticket and a Masterclass ticket. A Masterclass ticket MUST be accompanied by an Admission ticket.

With the increased popularity of gins over recent years, we also wanted to raise people’s awareness of the fantastic products now available. There will be a number of gins available at the festival, giving you a chance to try new gins from some of the many artisan distillers.

Time

(Saturday) 12:00 pm - 4:30 pm GMT

Location

King's Hall

Stoke Town Hall, ST4 1JH


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