Glenfiddich single malt whisky is to sponsor the Institute of Directors annual Director of the Year awards.
The sponsorship is part of the world’s number one single malt’s 125th anniversary celebrations, reports offlicencenews.co.uk.
Senior brand manager Annabelle Clarke told the site: “To mark our heritage in this very special year and demonstrate our commitment to business excellence, we are delighted to sponsor the IoD 2012 Director of the Year Awards.
“As our founder, William Grant, was a true entrepreneur and pioneer of the of the single malt Scotch whisky industry, we feel that the 125 Business Pioneers campaign has a very natural fit with our brand heritage and values.
“We are extremely proud to be associated with the UK’s most distinguished network of business leaders and this partnership will provide us with an invaluable opportunity to engage directly with our target audience.”