Drambuie welcome boost in American sales

Trade News


Whisky liqueur maker Drambuie has seen sales rise in the USA on the back of the growing popularity of cocktails such as the ‘rusty nail’.

Many critics have credited the increased interest in cocktails and flavoured whiskeys on the hit TV series Mad Men, with its hard drinking central character.

Drambuie’s chief exec, Michael Kennedy, told The Scotsman newspaper that the hit series had had an effect.

Their website quotes Kennedy as saying: “Our sales will rise by about 2 per cent in the United States this year. That marks a turning point because we were down about 3 per cent last year.”

The company is predicting sales to be up on the previous year, despite the problems in Eurozone countries such as Spain and Greece, where their brand is particularly strong.


Whisky Festivals:

24jun12:00 pm- 4:30 pmStoke-on-Trent Whisky Festival 2017Around 100 whiskies and more than 15 gins availableKing's Hall, Stoke Town Hall, ST4 1JH

Event Details

Organised by 2 local whisky enthusiasts, Chris Knight and Neil Rowley; we wanted a way to give fellow enthusiasts, and new comers alike, the chance to taste new whiskies from a wide range of distillers from around the world, along with some fantastic offerings from independent bottlers.

There are 2 types of ticket, an Admission ticket and a Masterclass ticket. A Masterclass ticket MUST be accompanied by an Admission ticket.

With the increased popularity of gins over recent years, we also wanted to raise people’s awareness of the fantastic products now available. There will be a number of gins available at the festival, giving you a chance to try new gins from some of the many artisan distillers.

Time

(Saturday) 12:00 pm - 4:30 pm GMT

Location

King's Hall

Stoke Town Hall, ST4 1JH


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