Dewar’s extends TED partnership

Trade News

Dewars 18 Years Old

Dewar’s Scotch whisky have announced a 3-year estension of their partnership with TED, the non-profit organisation dedicated to “Ideas Worth Spreading”.

The announcement follows a successful collaboration with TEDGlobal in 2011 and TED 2012 earlier this year, and the new partnership will officially kick off with the TEDGlobal conference in Edinburgh later this year.

The conference will bring together renowned international speakers from a wide array of fields including technology, science, academia, entertainment and design, including visual affects guru Robert Legato (who worked on James Cameron’s hit ‘Avatar’) and singer/songwriter Macy Gray.

Dewar’s will be served up during the week at hosted events, including the exclusive after party at The Caves, an intimate venue in the heart of Edinburgh, where TEDGlobal delegates will be treated to live music from globally celebrated artists.

Tom Swift, Global Marketing Manager, Dewar’s, said in a press release: “Dewar’s is extremely proud to announce its 3-year partnership with TED. Through this collaboration, we will demonstrate our commitment to innovation and ideas, ensuring we continue to push the boundaries of creativity. We’ve got exciting plans for TEDGlobal 2012 and are looking forward to bringing them to life.”

Whisky Festivals:

24jun12:00 pm- 4:30 pmStoke-on-Trent Whisky Festival 2017Around 100 whiskies and more than 15 gins availableKing's Hall, Stoke Town Hall, ST4 1JH

Event Details

Organised by 2 local whisky enthusiasts, Chris Knight and Neil Rowley; we wanted a way to give fellow enthusiasts, and new comers alike, the chance to taste new whiskies from a wide range of distillers from around the world, along with some fantastic offerings from independent bottlers.

There are 2 types of ticket, an Admission ticket and a Masterclass ticket. A Masterclass ticket MUST be accompanied by an Admission ticket.

With the increased popularity of gins over recent years, we also wanted to raise people’s awareness of the fantastic products now available. There will be a number of gins available at the festival, giving you a chance to try new gins from some of the many artisan distillers.


(Saturday) 12:00 pm - 4:30 pm GMT


King's Hall

Stoke Town Hall, ST4 1JH

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