Dewar’s extends TED partnership

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Dewars 18 Years Old

Dewar’s Scotch whisky have announced a 3-year estension of their partnership with TED, the non-profit organisation dedicated to “Ideas Worth Spreading”.

The announcement follows a successful collaboration with TEDGlobal in 2011 and TED 2012 earlier this year, and the new partnership will officially kick off with the TEDGlobal conference in Edinburgh later this year.

The conference will bring together renowned international speakers from a wide array of fields including technology, science, academia, entertainment and design, including visual affects guru Robert Legato (who worked on James Cameron’s hit ‘Avatar’) and singer/songwriter Macy Gray.

Dewar’s will be served up during the week at hosted events, including the exclusive after party at The Caves, an intimate venue in the heart of Edinburgh, where TEDGlobal delegates will be treated to live music from globally celebrated artists.

Tom Swift, Global Marketing Manager, Dewar’s, said in a press release: “Dewar’s is extremely proud to announce its 3-year partnership with TED. Through this collaboration, we will demonstrate our commitment to innovation and ideas, ensuring we continue to push the boundaries of creativity. We’ve got exciting plans for TEDGlobal 2012 and are looking forward to bringing them to life.”

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Whisky Festivals:

1sep - 2All DaySpirit of Speyside: DistilledElgin Town Hall, 1 Trinity Place

Event Details

Distilled will also be a platform for innovative product launches and offers you the chance to meet the makers at a series of masterclasses in whisky, gin, beer and food. Featuring the finest single malt whiskies, artisan gins, local ales, brews and foods.

Exhibitors confirmed to date:
Copper Dog; The Glenlivet; Simpsons Ice Cream; The Drouthy Cobbler; The Balvenie; Avva Scottish Gin; Beach Craft Spirits; The Station Hotel; Speyside Craft Brewery; The Whisky Shop Dufftown; Strathisla; Cragganmore; Glen Grant; Spey Valley Brewery; Berry Good; Glen Moray; The Macallan; Murray McDavid; El:gin; Aberlour; Strathisla; Caorunn; Walkers; Tomintoul; Cardhu; Glenfiddich; Benromach; Gordon & MacPhail; Cairngorm Leaf & Bean; Baxters; Harbour Lights; Macleans Highland Bakery; Favour-it Flavours Chocolates; Keith Brewery.

Time

september 1 (Friday) - 2 (Saturday)

Location

Elgin Town Hall

1 Trinity Place


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