Chivas Brothers fails in Chinese trademark bid

Trade News

Chivas Regal 18

Chivas Regal 18

Pernod Ricard’s Chivas Brothers Scotch whisky business has failed in its court bid to stop a Chinese businessman producing clothes carrying the Chivas Regal name and brand.

However the businessman, a Mr Wen, had already lodged a trademark with the Chinese authorities.

Chinese law has a bias towards who first registers a trademark rather than the originator which has led to a number of high profile cases of “trademark squatting”, reports the Scotland on Sunday.

The company intends to fight the ruling and pledged to continue to defend their brand. A spokeswoman said: “The name Chivas – both in English and Chinese characters – and Chivas Regal, in English, were recognised in 2009 by the Chinese Trade Marks Office as well-known trade marks in China.

“Third parties may not use or register Chivas, in English or Chinese, or Chivas Regal, in English, or any similar words for any goods – not only spirits – where such use may cause confusion in China. We will continue to protect our trademark in China and appeal decisions that challenge this.”

Whisky Festivals:

24jun12:00 pm- 4:30 pmStoke-on-Trent Whisky Festival 2017Around 100 whiskies and more than 15 gins availableKing's Hall, Stoke Town Hall, ST4 1JH

Event Details

Organised by 2 local whisky enthusiasts, Chris Knight and Neil Rowley; we wanted a way to give fellow enthusiasts, and new comers alike, the chance to taste new whiskies from a wide range of distillers from around the world, along with some fantastic offerings from independent bottlers.

There are 2 types of ticket, an Admission ticket and a Masterclass ticket. A Masterclass ticket MUST be accompanied by an Admission ticket.

With the increased popularity of gins over recent years, we also wanted to raise people’s awareness of the fantastic products now available. There will be a number of gins available at the festival, giving you a chance to try new gins from some of the many artisan distillers.


(Saturday) 12:00 pm - 4:30 pm GMT


King's Hall

Stoke Town Hall, ST4 1JH

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