Cask Strength Johnnie Walker rolled out around the world

Trade News

Johnnie Walker Blue Label

Johnnie Walker Blue Label

The cask strength variant of Johnnie Walker Blue Label, The Casks Edition, has been rolled out to further markets around the world.

Launched in May it is already available in a variety of European, Middle East and Asian markets and will now be available in the Americas, New Zealand and Hong Kong.

Drinks International quoted master blender Jim Beveridge as saying: “Only one in ten thousand of our casks have sufficient character for Johnnie Walker Blue Label and in creating this special edition we really wanted to showcase the incredible flavours that come from the casks themselves.

“The flavours drawn from these carefully selected casks have intensified to produce a robust and powerfully flavoured blended scotch whisky that has rich woody notes, deep smoke, traces of spice, and a long, lingering oak finish.”

Johnnie Walker Blue Label – The Casks Edition is bottled at 55.8% abv and retails for approximately $300 a litre.


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