Ballantine’s unveils “world’s most aspirational Scotch whisky”

Trade News

Chivas Brothers have released what they have described as “the world’s most aspirational Scotch whisky”, with the global launch of Ballantine’s 40 Year Old.

Ballantine’s is already the No 1 ultra-premium whisky in the Asia Pacific region and the new expression is targeted mainly at that market, having initially been rolled out in Korea.

According to Chivas’ media release, Ballantine’s 40 Year Old has been created to fulfil founder George Ballantine’s aspiration to produce the most exceptional and exquisite whisky “only when the time is right.”

Hyslop said: “This 40 Year Old blend is something I believe George Ballantine would be proud to put his name to. It has been an honour to realise his aspiration and to contribute towards this significant moment in the history of Ballantine’s Scotch whisky”.

The individually numbered bottles will be priced at a minimum of US$7,000 per bottle.

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