Ballantine’s unveils “world’s most aspirational Scotch whisky”

Trade News

Chivas Brothers have released what they have described as “the world’s most aspirational Scotch whisky”, with the global launch of Ballantine’s 40 Year Old.

Ballantine’s is already the No 1 ultra-premium whisky in the Asia Pacific region and the new expression is targeted mainly at that market, having initially been rolled out in Korea.

According to Chivas’ media release, Ballantine’s 40 Year Old has been created to fulfil founder George Ballantine’s aspiration to produce the most exceptional and exquisite whisky “only when the time is right.”

Hyslop said: “This 40 Year Old blend is something I believe George Ballantine would be proud to put his name to. It has been an honour to realise his aspiration and to contribute towards this significant moment in the history of Ballantine’s Scotch whisky”.

The individually numbered bottles will be priced at a minimum of US$7,000 per bottle.


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Whisky Festivals:

24jun12:00 pm- 4:30 pmStoke-on-Trent Whisky Festival 2017Around 100 whiskies and more than 15 gins availableKing's Hall, Stoke Town Hall, ST4 1JH

Event Details

Organised by 2 local whisky enthusiasts, Chris Knight and Neil Rowley; we wanted a way to give fellow enthusiasts, and new comers alike, the chance to taste new whiskies from a wide range of distillers from around the world, along with some fantastic offerings from independent bottlers.

There are 2 types of ticket, an Admission ticket and a Masterclass ticket. A Masterclass ticket MUST be accompanied by an Admission ticket.

With the increased popularity of gins over recent years, we also wanted to raise people’s awareness of the fantastic products now available. There will be a number of gins available at the festival, giving you a chance to try new gins from some of the many artisan distillers.

Time

(Saturday) 12:00 pm - 4:30 pm GMT

Location

King's Hall

Stoke Town Hall, ST4 1JH


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