Ballantine’s unveils “world’s most aspirational Scotch whisky”

Trade News

Chivas Brothers have released what they have described as “the world’s most aspirational Scotch whisky”, with the global launch of Ballantine’s 40 Year Old.

Ballantine’s is already the No 1 ultra-premium whisky in the Asia Pacific region and the new expression is targeted mainly at that market, having initially been rolled out in Korea.

According to Chivas’ media release, Ballantine’s 40 Year Old has been created to fulfil founder George Ballantine’s aspiration to produce the most exceptional and exquisite whisky “only when the time is right.”

Hyslop said: “This 40 Year Old blend is something I believe George Ballantine would be proud to put his name to. It has been an honour to realise his aspiration and to contribute towards this significant moment in the history of Ballantine’s Scotch whisky”.

The individually numbered bottles will be priced at a minimum of US$7,000 per bottle.

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Whisky Festivals:

1sep - 2All DaySpirit of Speyside: DistilledElgin Town Hall, 1 Trinity Place

Event Details

Distilled will also be a platform for innovative product launches and offers you the chance to meet the makers at a series of masterclasses in whisky, gin, beer and food. Featuring the finest single malt whiskies, artisan gins, local ales, brews and foods.

Exhibitors confirmed to date:
Copper Dog; The Glenlivet; Simpsons Ice Cream; The Drouthy Cobbler; The Balvenie; Avva Scottish Gin; Beach Craft Spirits; The Station Hotel; Speyside Craft Brewery; The Whisky Shop Dufftown; Strathisla; Cragganmore; Glen Grant; Spey Valley Brewery; Berry Good; Glen Moray; The Macallan; Murray McDavid; El:gin; Aberlour; Strathisla; Caorunn; Walkers; Tomintoul; Cardhu; Glenfiddich; Benromach; Gordon & MacPhail; Cairngorm Leaf & Bean; Baxters; Harbour Lights; Macleans Highland Bakery; Favour-it Flavours Chocolates; Keith Brewery.

Time

september 1 (Friday) - 2 (Saturday)

Location

Elgin Town Hall

1 Trinity Place


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