The Macallan have put together a little promo video to mark the achievement of gaining 100,000 fans on Facebook.
The distillers shot the video on their Easter Elchies Estate in Speyside and it features Macallan staff thanking their fans for being “friends on Facebook”.
The staff, including the distillery manager, tour guides and even “Wullie the Ghillie”, mention individual Facebook fans by name for a special thank you.
The video was devised by PR and digital marketing consultancy, The BIG Partnership, who deliver social marketing and PR for The Macallan.
You can view it online at www.youtube.com/watch.