FIX Wines & Spirits, who distribute Macallan in Africa and the Middle East, have appointed a dedicated brand ambassador for the single malt brand.
The new brand ambassador is Patsy Christie, who has 16 years of experience in the hospitality industry in bartending and mixology training in both the UK and Canada.
Igor Boyadjian, FIX Managing Director said on their website: “We have a high level of ambition for The Macallan in the region. It’s vital to build unique relationships with key customers and consumers; you need to initiate a dialogue to convey the brand credentials and the story of The Macallan.
“The Rolls-Royce of Single Malts, and one of the most iconic spirit brands, deserves a higher level of attention and commitment, along with a more sophisticated and personal approach. For this very reason, we needed an extra resource fully dedicated to The Macallan. Patsy’s passion, experience, enthusiasm and dedication made her the ideal candidate”.
FIX Wines & Spirits are based in Cyprus and in South Africa, with The Middle East and Gulf regions are covered from Cyprus.