Early Times Fire Eater

Brown Forman’s Early Times kentucky whiskey have launched a hot cinnamon flavoured variant called Early Times Fire Eater.

Billed as a “hot cinnamon flavored spirit”, Fire Eater is a blend of cinnamon liqueur with aged Early Times whisky to craft a warm, inviting and smooth whisky character, according to their press release.

Brand Manager Therese McGuire said: “With Early Times Fire Eater we wanted to deliver a level of curiosity and fun while ensuring the taste consumers have come to expect from Early Times.

“One look at a bottle of Early Times Fire Eater and you’re taken back to a time when carnivals would travel the country bringing astonishing acts of amazement to the community.”

Early Times Fire Eater will initially be sold in select cities of Kentucky, Indiana, Washington, Florida, Tennessee, South Carolina, Wisconsin and California with more to follow in 2012.

Each bottle is presented at 66 proof with a suggested retail price of $14.99-$15.99 for a 750ml bottle.