Johnnie Walker Blue Label

Diageo’s Johnnie Walker whisky has picked up a Bronze award at the prestigious Cannes Lions Advertising Festival 2012, one of eleven medals collected by the drinks giant.

The award of a bronze lion for design was for the rebranding of Johnnie Walker’s Blue Label whisky, “with the team creating a bottle which demonstrates the brand’s premium credentials whilst reflecting the unique heritage of Johnnie Walker”, according to a Diageo press release.

Other awards were collected by Diageo for their Smirnoff vodka, Guinness and Bundaberg rum brands.

Chief Marketing Office, Andy Fennell, commented: “These wins are a testament to the strong partnerships and collaborative relationships between our agencies and our own brand teams. Our ongoing desire is to deliver creative magic that delights our consumers and strengthens our brands and business performance – just as Arthur Guinness or John Walker did generations ago.

“We do this by anticipating, and responding to the changing dynamics of the world around us while rooting our work in the fundamentals of great marketing – real consumer insight, translating into great execution delivered with flair and agility.”