Bruichladdich Distillery is set to see turnover exceed $10 million, as its sales rise by 65% year on year.
The Islay distiller, which re-opened in 2001 after being purchased by a group of investors led by Mark Reynier, has built their sales growth in established markets,reports The Herald newspaper.
While most whisky makers have been talking up the possibilities within the developing economies of India and China, Bruichladdich has concentrated on organic growth in the traditional markets of Europe and North America.
The Herald quoted Reynier as saying: “In Russia big firms went zooming in and got very excited about the potential and got their fingers burned. Trying to create a market from zero is incredibly expensive. We waited and two years later we went in and picked up the benefit of all their hard work.
“In India we are very happy to let those guys throw their money at it. We will come along when they have done that.”
As part of their cautious approach the company has only just listed their products in travel retail, having preferred to use the limited stocks they had to build up goodwill in their selected key markets.