The world famous Jack Daniel’s Tennessee whiskey is to open a new cooperage in the state of Alabama due to growing global demand for the iconic brand.
The distillery’s owner, Brown-Forman, announced the decision to build a new cooperage in the Alabama town of Decatur this week promising 200 new jobs for the area.
The town in the neighbouring state is geographically close to Jack Daniel’s base in Lynchburg and also close to the two stave mills the distiller runs – one in Tennessee and one in Alabama.
Jeff Arnett, Jack Daniel’s Master Distiller, said in a media release: “Barrels are more than a container for our whiskey; they’re an important ingredient. All of the colour of Jack Daniel’s and more than half of our whiskey’s flavor is derived from the barrel. We believe in the importance of the barrel in making our whiskey so much that we are the only major distiller that makes its own barrels.
“Making a quality barrel is essential to making a quality whiskey, and this facility will help ensure we hold true to Mr. Jack Daniel’s guiding words that ‘every day we make it, we’ll make it the best we can’.”